Compulsory Units
- Marketing Policy, Planning and Communication
- The Business Environment
- Organizational Behaviour
- Managing the Customer Relationship
- Principles of Marketing
- Marketing Information Systems
Higher Diploma in Marketing Management (ABE Level 5)
The ABE Higher Diploma is recognised by companies worldwide and by over 40 UK universities as entrance onto the 2nd year of a UK degree. ABE LEVEL5 MARKETING – FULL COURSE DETAILS
Every course is taught by an experienced academic tutor and is structured to ensure your academic success. Once completed this course allow you entrance to the 2nd year of many Bachelor’s degree courses.
Content
Optional Units (choose two units)
- Principles of Business Law
- Quantitative Methods for Business Management
- Sales Management
- Economics for Business
Entry Requirements
Any ABE Level 4 Diploma or equivalent OR “A” Level (or Any Level 3 qualification) or international equivalent
PLUS a Competent in English qualification (IELTS 5.0 minimum)
Progression
The ABE Higher Diploma is a prestigious qualification as it is recognised by major corporations, colleges and universities worldwide.
Career Choices
- Entry to managerial positions
- Direct entry to the second year of a business-related undergraduate programme at UK universities and 75 universities worldwide
- ABE Higher Diploma students can progress directly to ABE Graduate Diploma and then onto the ABE Postgraduate Diploma which is a fast track to a Masters Degree / MBA
- Provides exam exemption from professional bodies, including ACCA, CIMA and BCS
Study Time
Assignments: Each module 6 hours
Background Reading: 2 hour average per week
Course Starts: October 2012, February 2013
Course Fees: International – €4,000/ International Living in Ireland – €3,000/ EU and Non-Visa Countries – €3,000
